2NE1 to officially endorse “adidas Originals”

On March 25th, YG Entertainment announced that 2NE1 had signed a contract with sportswear brand “adidas Originals” for a new collaborative project.

Representatives revealed, “2NE1 will officially be holding the hands of ‘adidas Originals’, a brand that the youth all over the world raves over. The new collaborative project has been named ‘We Are Originals,’ and it will be released sometime in the first half of 2011.”

According to YG, the relationship between 2NE1 and “adidas Originals” dates back to the group’s debut. 2NE1 had often been seen in adidas attire on various broadcast programs, and the brand in turn brought 2NE1 onto their photoshoots and media events.

YG explained, “Jeremy Scott, a designer for adidas Originals’ collaboration line, ‘Originals by Original,’ has always publicly acknowledged and supported 2NE1.”

They continued, “Through this summer project, the two parties will stepping over the boundaries of ‘being fans’ to becoming official partners for a variety of online and offline events. Fans can look forward to interactive films, art work, and new programs in the future.”

source: allkpop