YG Entertainment’s CEO explains Big Bang’s unique comeback

With Big Bang’s Korean comeback underway, much attention is being put on their unique promotion style, which involves promoting the releases of G-Dragon and T.O.P’s unit group and maknae Seungri before the group’s official comeback.

In order to put it all into perspective, YG Entertainment’s CEO, Yang Hyun Suk, was interviewed by Star News on November 30th.

Regarding Big Bang’s completely self-composed album, Yang Hyun Suk stated, “As it is Big Bang’s first comeback after a long hiatus, their new album will contain only songs with all five of the members. No solo tracks, no duets. This is Big Bang’s present to all of the fans that have been waiting for them. They’ve been working on this album for a long time and we’d like for everyone to anticipate it.”

Regarding the new unit group and Seungri’s comeback, he stated, “The songs contained in G-Dragon and T.O.P’s unit group album and Seungri’s comeback release are all songs that were once considered for Big Bang’s album. Once Big Bang decided on including only songs that featured all five of them, they decided to release the rest of the songs separately through a unit group and Seungri’s solo in December and January. As for G-Dragon and T.O.P, they already had many songs that they produced together so all they had to do was add a few more in order to complete an official album.”

Yang furthered the explanation behind G-Dragon and T.O.P’s unit group by revealing, “Since the unit group’s songs were originally meant for Big Bang’s new album, fans can consider the unit’s release as basically a Big Bang comeback. Due to this, Big Bang will be able to enjoy a longer promotion period. This is definitely for the fans that have waited for Big Bang through their long hiatus. Big Bang will be promoting in Korea this year for as long and as actively as possible.”


source: allkpop