MBC plans global Hallyu concert tour for 2011

In celebration of their 50th anniversary, MBC has revealed their 2011 plans on January 3rd.

After announcing that they’ll be opening branches in Japan, China, and Vietnam, their “2011 MBC 50th Anniversary Agenda” went on to state:

“‘Global MBC’ will be the plan for the year. We will be opening branches in Africa, South America, and the Middle East in order to expand Hallyu content in these selected areas. The plan is to develop a ‘one-source multi-use’ in the sales of drama and broadcast content by setting up international branches. Details regarding the specific cities the branches will be established in have yet to be finalized.

We will also be holding ‘Hallyu concerts’ to globalize Hallyu and Korean culture. The concerts will tour all over Asia and in the U.S. as well.”

MBC first started up in 1961 with a radio broadcast program, and started TV broadcasting in 1969.


source: allkpop